ICICI Prudential Asset Management Company (AMC) has begun working on its IPO launch and has engaged 17 investment banks, Moneycontrol reported. The firm is a 51:49 joint venture between ICICI Bank and Britain's Prudential Corporation Holdings. The IPO will be a pure offer for sale by Prudential with no participation by ICICI Bank and is expected to raise ₹10,000 crore.