Former India batter Mohammad Kaif opined that Jasprit Bumrah is a bigger match winner than Virat Kohli. "Kohli the brand carries immense value," he added, emphasising that IPL franchises want him as they're concerned about business. Kaif noted that Bumrah is once-in-a-generation bowler and he will fetch a higher price than Kohli or Rohit Sharma if he enters IPL auction.