73% MSMEs grow via digital shift led by UPI, smartphones: Survey
Over 73% of MSMEs reported growth from digital adoption, led by UPI & smartphones, according to PayNearby’s 2025 MSME Digital Index. Women entrepreneurs showed higher tech use, with 84% using smartphones and 79% reporting digital success. Aadhaar banking, regional language interfaces, and AI tools gained traction. Training uptake and digital confidence are rising across semi-urban and rural India.