AI, apps, and the $8 billion world of microdramas
Microdramas two-minute serials blending storytelling and tech have grown into an $8 billion global industry, led by China's $7 billion market and 830 million viewers. Media Partners Asia's Vivek Couto explains how AI, e-commerce, and female audiences in smaller cities fuel this boom, and why Indian streamers may soon adapt the model for mobile users.