Amaani raises $3 mn to scale Arabian heritage beauty
Amaani, a Gulf-based consumer startup, has raised $3 million in seed funding from Peak XV’s Surge, its first MENA consumer bet. The funds will fuel AÏZA, Amaani’s Arabian heritage-inspired beauty brand, already crossing $2 million annualised revenue in three months. By blending regional ingredients with global innovation, Amaani aims to build culturally-rooted, globally appealing brands.