Amazon Prime Day sales mixed; retail traders stay bullish
Prime Day 2025 began with mixed signals—Momentum Commerce reported a 41% drop in Day 1 Amazon sales, while Adobe noted a 10% rise in overall US online spending. The sale runs from July 8 to 11, overlapping with Walmart and Target events. Amazon disputed Momentum’s data, and its shares rose 1.5%, with Stocktwits sentiment turning 'extremely bullish'.