Ankur Mehra explains ABC framework for types of creators
Ankur Mehra said creators can be grouped into three types. Actioners show perseverance and effort, like MrBeast and Raj Shamani. Born Naturals gain quick success with little effort, such as TikTok creator Risatisa. Curious Onlookers keep delaying and make up the majority of India creators, nearly 8 crore.