Asaya raises ₹28 crore pre-Series A to accelerate skincare R&D
Asaya, a research-led Indian skincare brand focused on hyperpigmentation, has raised ₹28 crore in a pre-Series A round led by RPSG Capital with support from Dot & Key founders, OTP Ventures and Huddle Ventures. The funding will set up an innovation centre, drive six new products, one with a patented molecule and expand quick-commerce delivery nationwide.