Blinkit to shift to inventory-led model from September 1
Blinkit will shift to an inventory-led model from September 1, aligning with Eternal's IOCC strategy to boost control and margins. The move enables direct product ownership, targeting growth in underserved categories. Blinkit also gained market share in Q1FY26, with improved order value and reduced EBITDA loss, signalling rising profitability.