Did you know your favourite toothpaste is American?: Dabur ad takes dig at Colgate
Dabur has taken a dig at American toothpaste brand Colgate in its newspaper advertisement amid India-US tariff row. "Did you know your favourite toothpaste...is American?" read the ad. This came after PM Narendra Modi asked Indians to use 'Made-in-India' goods, as US imposed penalty tariffs on India. Colgate has 43% share in India's toothpaste market, compared to Dabur's 17%.