Domino's ₹1.35 Oregano sachet: Case study of a 'silent salesman'
This marketing case study highlights how Domino’s transformed a ₹1.35 oregano sachet into a 'silent salesman' that quietly drives repeat orders. The sachet keeps the brand top-of-mind by living in kitchen drawers and triggering cravings through scent and memory. It’s an innovative, low-cost strategy that outperforms traditional ads through daily, passive brand presence.