EU consumer group accuses Shein of using dark patterns
European Consumer Organisation BEUC filed a complaint with European Commission against online fast-fashion retailer Shein over its use of "dark patterns". Shein used "aggressive commercial practices" including pop-ups urging customers not to leave app, BEUC said in a report. "We are…working constructively with…EU Commission to demonstrate our commitment to complying with EU laws," Shein said.