From ₹5,000 loan to ₹1,800 cr: The 4-drop UJALA Revolution
Started with just ₹5,000 and a four-drop formula, UJALA rewrote India’s FMCG playbook. MP Ramachandran’s kitchen-made innovation dethroned giants like Robin Blue, scaling into a ₹1,800 crore empire. Backed by smart pivots, grassroots marketing, and relentless vision, Jyothy Labs became a household name with brands like Maxo and Exo.