Gen Z D2C brands are redefining everyday Indian FMCG
A new wave of under-25 Indian founders is reshaping FMCG with honest, small-batch D2C brands like pickles, jaggery cubes, and healthy snacks. Fueled by Instagram, micro-production, and authenticity, these startups resonate with Gen Z consumers. With high repeat rates and low setup costs, they’re building impactful, community-driven brands from bedrooms and kitchens across India.