How Bollywood stars are powering Indian startups?
Bollywood's biggest names are shifting from endorsements to equity, betting on brands they believe in. Shilpa Shetty's stake in Mamaearth and Suniel Shetty’s investment in Exelmoto mark a new era, where star power drives trust, not just ads. By owning part of the story, celebrities gain influence, long-term rewards, and shape India’s startup landscape with credibility and conviction.