How can D2C brands win India’s Tier-2 and Tier-3 markets?
By going local, speaking regional languages, collaborating with relatable micro-influencers, maintaining offline touchpoints and affordable pricing, D2C brands can build trust in smaller Indian cities. Tier-2 and Tier-3 markets can be engaged by smart targeting, flexible payment options & community engagement ensure sustained growth, making them next major frontier for customer acquisition.