How did Urban Company turn services into profits?
Urban Company became profitable by taking a cue from IRCTC’s strategy. Inspired by the model, it used its trusted service pros to sell high-margin products like purifiers and beauty tools during home visits. This smart move grew product sales to ₹300 crore in FY25, with 70% margins, turning losses into a ₹240 crore profit and proving services can scale with products.