How gamification is changing India’s e-commerce?
India’s e-commerce players are turning to gamification to boost customer engagement, retention, and order value, say experts. By integrating rewards, challenges, loyalty points, platforms like Flipkart, Nykaa, Myntra create habit-forming shopping experiences. With 'Gen Z' expecting interactive buying journeys, gamification is evolving from trend to a must-have growth strategy for online retailers.