How is LinkedIn’s 2025 algorithm shifting B2B lead generation?
LinkedIn's latest algorithm favours authenticity over spam, reshaping B2B lead generation. Businesses must focus on optimised profiles, thought-leadership content, and interactive formats like polls or videos to drive visibility. Tools such as Sales Navigator refine targeting, while Lead Gen Forms now convert at 13% against the industry's 2-3%. This shift signals a move from mass outreach.