How Mukesh Bansal turned gyms into a fitness empire
Mukesh Bansal reshaped India’s fitness scene by acquiring Cult in 2016 and merging it with Curefit to create Cult Fit. Beyond gyms, he envisioned a holistic platform: Cult Sport for gear, Eat Fit for nutrition, and Mind Fit for mental health. With 340+ centres across 32 cities, Cult Fit became India’s one-stop fitness revolution.