How ROI-focused SEO turns clicks into conversions
ROI-driven SEO is transforming digital marketing, studies show that 68% of online experiences begin with a search engine, and SEO leads close at 14.6%, compared to just 1.7% for outbound methods. Experts say that by aligning keywords with user intent and optimising for conversions, brands achieve measurable results, turning organic traffic into sales and boosting marketing ROI significantly.