How the Belgian Waffle Co. built a 450-store empire in India?
The Belgian Waffle Co. transformed India’s dessert scene by introducing a scalable, QSR-style waffle format. Its success lies in a low-investment, high-return franchise model that fuelled rapid growth to 450+ stores. By targeting affordability, Tier II/III cities, and vegetarian menus, BWC created a niche. Yet, sustaining momentum may hinge on product diversification and global adaptability.