How to bootstrap a D2C brand in India in under ₹2 lakh?
India’s D2C market is projected to cross $60 billion by 2027, according to Statista but founders don’t need massive funding to enter. By avoiding saturated sectors and choosing low-capital categories like eco-friendly home essentials, and fitness products etc, entrepreneurs can bootstrap a D2C business under ₹2 lakh using lean inventories, white-labeling, and smart digital strategies.