India leads APAC in generative AI ROI: Adobe report
Adobe released its 2025 AI and Digital Trends India snapshot, revealing Indian businesses at the forefront of generative AI, transforming adoption into return on investment (ROI). The study, based on a survey of 345 executives and 841 consumers in India, found nearly a quarter (23%) of Indian businesses demonstrate measurable results from generative AI adoption the highest in APAC.