India’s FMCG price game: When expensive feels smart
Premium FMCG isn’t a luxury anymore, it’s a choice built on trust. Shoppers equate higher prices with better quality, creating a comfort zone around mid-to-premium options. From ₹899 shampoos to ₹150 toothpaste, brands design shelves to guide decisions. The result is Indians aren’t just buying products, they’re buying confidence, with price as the new proof of value.