Influencer Rebel Kid faces backlash for promoting AI after injury
Influencer Apoorva Mukhija, aka The Rebel Kid, turned a Mykonos nightclub injury into an AI promotion, crediting Perplexity for medical help. Tagged #ad, the post drew backlash for blurring personal trauma with brand marketing. Critics say using a health emergency to endorse AI misleads followers, risking public safety and raising serious questions about influencer accountability.