Inside the 'tradwife' trend and 21st-century gender roles
"Tradwives" are dominating our social media feeds, with their glamorous portrayals of domestic life, churning butter from scratch and fixing a red-lipped smile for their husbands' return from work. However, beyond their surface-level charm lies a cultural shift, highlighting regressive gender roles, privilege, and the romanticisation of female subservience, especially in third-world societies.