Is SEO dead because of AI or has it just changed the rules?
AI has transformed SEO from keyword games to credibility wars. Google’s AI Overviews, ChatGPT search, and answer engines now favor content with verified facts, expert authorship, and structured clarity. The new SEO demands topical depth, E-E-A-T signals, and brand authority. Success now means being the source AI trusts and cites, not just a page that ranks.