Jalandhar's brand Stryco curates art to promote Punjabi tradition
Giving his father's business a new dimension, it has been seven years since Inderpreet Singh Bedi started curating art pieces that depict Punjabi culture and spirituality. Having established his business on the Nandanpur road here under the brand name of Stryco, he has already carved a niche for himself not just across the state but also in the diaspora.