Kriti's Hyphen Skincare hits ₹400 cr: Is it too good to be true?
Kriti Sanon’s brand Hyphen claims ₹400 crore in annual revenue within two years, citing 4× user growth and high retention. But marketer Nitin Joshi flagged a 5,600% growth jump as implausible, comparing it to slower-growing peers like Sugar and Minimalist. With mixed product reviews and transparency concerns, Hyphen's meteoric rise is under sharp scrutiny.