People overeat more due to beliefs about food-thinking: Study
A University of Leeds study finds that people overeat more due to beliefs. Foods perceived as sweet, fatty, or “highly processed” are more likely to trigger indulgence even if actual nutritional content isn’t extreme. Nutrient content matters less than perception, while 'ultra-processed' labels explain under 4% of overeating. Awareness of food beliefs and triggers can help control indulgence.