Perplexity, Airtel offer free AI Pro to 360 mn in India
Perplexity partners with Airtel to provide 360 million users a free year of its AI Pro service, valued at ₹17,000. Experts question if the costly strategy can convert India’s price-conscious users into paying customers. With stiff competition, high costs, and a love for free trials, Perplexity faces an uphill task to monetize this bold move.