Rich Indians rent city homes, buy ₹100 cr villas: Isprava founder
Isprava co-founder reveals India's ultra-rich prefer renting apartments in metros while owning luxury holiday homes worth ₹10-100 crore. These properties appreciate 20-30% annually and generate rental income via Lohono Stays when unused. Despite zero marketing, Isprava has 500+ villas under construction with requests including helipads, bunkers, and private runways.