Shark Tank India-funded WiseLife raises ₹8 cr from Rukam Capital
Yoga brand WiseLife has secured ₹8 crore in Seed/Pre-Series A funding from Rukam Capital. The company plans to scale operations, enhance product innovation, and strengthen distribution. Known for its eco-friendly yoga mats and fitness gear, WiseLife first gained traction on Shark Tank India Season 3 and now aims to tap into India's growing wellness and sustainable lifestyle market.