South Korean stores skip Halloween, eye Pepero and Christmas
Following the Itaewon tragedy of 2022, South Korean retailers are skipping Halloween promotions and shifting focus to Pepero Day on November 11 and year-end sales. Lotte, Hyundai, Shinsegae, and other stores are launching interactive campaigns, Christmas displays, and outdoor markets to engage young consumers and boost festive shopping, reflecting a trend of early, elaborate holiday preparations.