Supreme Court verdict shakes up ‘Pride’ trademark battle
In a historical decision, India's Supreme Court has ruled in favor of JK Enterprises’ London Pride whisky, rejecting Pernod Ricard’s challenge over its Blenders Pride brand. The court held that “Pride” is a common word, not exclusive to any company. The decision, closing a five-year battle, is seen as a boost for Indian entrepreneurs defending their brands against global giants.