TKO President claims Vince McMahon sold tickets at low price
The TKO President, Mark Shapiro, claimed that WWE has not been on UFC's level in terms of ticket yield. "WWE is not where the UFC is yet on ticket yields. Vince McMahon was pricing tickets for families and wasn't fully focused on maximizing the opportunity. We have our work to do there," said Shapiro at the Goldman Sachs Conference.