TV revenue 28-30% less than pre-COVID period: Balaji Telefilms CEO
Sanjay Dwivedi, Group CEO and CFO for Balaji Telefilms, revealed the challenges their TV revenue is facing. "Our returns are still 28-30 percent lower than the pre-Covid period...As a result, their content budgets are going down," he said. He admitted that until broadcasters come up with different strategies, TV budgets will remain stressed.