US alcohol use hits record low, stocks under pressure: Report
Gallup says just 54% of Americans drink alcohol, the lowest since records began, down from 62% in 2023. Health concerns are rising, with 53% calling moderate drinking harmful. US booze makers like STZ, SAM, and DEO are sliding, while BUD and Heineken buck the trend. Consumption decline isn't tied to marijuana use, which has stayed steady in recent years.