What is shrinkflation, which has reduced the size of chocolate bars globally?
Shrinkflation is a situation where, due to rising raw material prices, companies reduce sizes/quantities of products while keeping rates unchanged to ensure their production costs don't increase. A few years ago, Cadbury Dairy Milk reduced their chocolate's size from 200g to 180g as cocoa prices soared from $2,500/tonne to $10,000/tonne. Cocoa prices rose due to adverse weather and crop disease.