WhatsApp introduces ads in status for the first time
WhatsApp announced businesses will now be able to run status ads on the app that prompt users to interact with the advertisers using its messaging features. The feature, marking WhatsApp's first foray into in-app advertising, will appear only on the Updates tab. "Your personal messages, calls, and statuses remain end-to-end encrypted…We'll never sell or share…phone number to advertisers," it said.