Why does Apple always display 9:41 time on iPhones during launch?
New Apple devices always display 9:41 am as the time during the launch. It's because the keynotes are designed in such a manner that the product's launch happens around 40 minutes into the presentation. It's also said that during rehearsals for the iPhone’s launch, late Apple Co-founder Steve Jobs would introduce the device at 9:41 am. The tradition then continued.