Why few D2C brands in India cross ₹600 crore?
Despite India’s vast market, only 10 D2C brands have crossed ₹600 crore. Many chase fast revenue, ignore repeat customers, overspend on ads, neglect distribution, and fail to adapt to product categories. Real success demands strong product-market fit, disciplined growth, offline reach, and trust built patiently over time, not just momentum or hype.