Why India’s smartwatch boom is losing steam
After post-pandemic surge, India's smartwatch shipments fell 28.4% year-on-year in Q2, marking 6th straight decline (IDC). Cooling fitness zeal, phones duplicating health features, longer replacement cycles, battery/quality fatigue & inventory clean-ups are hitting ultra-low-cost models hardest. Premium niches hold up, but brands are shifting to fewer launches, tighter pricing & clearer use-cases.