Wikipedia's traffic drops 8% YoY in May-Aug 2025 due to AI search
Wikipedia saw an 8% drop in human pageviews between May and August in 2025 compared to same period last year in 2024. "These declines reflect...impact of generative AI and social media on how people seek information, especially with search engines providing answers directly to searchers, often based on Wikipedia content," Marshall Miller, Senior Director of Product at Wikimedia Foundation, said.