WPP deploys 50,000 AI Agents, removes 13% freelancers
WPP has reported a sharp profit drop in H1 FY25, with revenue down 7.8% and LFL revenue falling 2.4%, driven by client caution and weak demand. The company cut freelance reliance to 6.7% of its workforce, a 25% drop in two years, while accelerating its shift to AI-driven workflows, deploying 50,000 virtual agents to boost efficiency and reduce costs.