X bans hashtags on ads, Musk calls them 'aesthetic nightmare'
X's billionaire owner Elon Musk has said that hashtags will be banned from all advertisements on the social media platform and called them an "aesthetic nightmare". Later, he also announced that X is changing its rates for ads based on vertical size. "An ad that takes up...whole screen would cost more than an ad that takes up 1/4...screen," he added.