Zed Black’s Journey: From Indore to Harvard Recognition
Zed Black, led by Ankit and Anshul Agrawal, has become a Harvard Business School case study. Backed by MS Dhoni, the incense brand showcases how cultural roots, smart branding, and MSME innovation drive global success. From Madhya Pradesh to over 40 countries, Zed Black inspires Indian entrepreneurs to blend tradition and modernity for worldwide recognition.