Zepto CEO admits dark patterns were a 'mistake', says 'It won't happen again'
Zepto CEO Aadit Palicha has admitted that dark patterns on the quick commerce app were a "mistake". During an interview with Forbes India, Palicha said, "The dark patterns concern was something we genuinely could have solved, and we did...We killed it. It won't happen again." Zepto faced widespread criticism for alleged MRP manipulation, selective pricing, hidden fees and misleading discounts.