This week, Indian startups secured major funding across fintech, AI, logistics, and consumer goods. Key players like Tessell, Easebuzz, Noise, and Innovist led the charge, with investments aimed at scaling operations, boosting innovation, and expanding market presence. The week highlighted sustained investor confidence in scalable, sector-driven business models across India’s startup ecosystem.

SteerThrough is a Bengaluru-based B2B startup helping SMBs navigate payment challenges with tailored solutions. Founded by Ashish Mishra and Pawan Kataria, the platform offers curated payment service provider (PSP) matches, simplified KYC, and integration support. With a customer-first approach and monthly revenues up, SteerThrough empowers startups to scale smartly and affordably.

Time-saving, prescription uploads, refill reminders, online pharmacies bring unmatched convenience. Customers no longer wait in queues or worry about stockouts. With just a few taps, they get medicines delivered at home. For chronic patients and busy families, it's a game-changer.

Most companies don't fail due to poor strategy, they fail because execution breaks down. An integrated model closes that gap by linking leadership goals to ground-level action. Everyone from the C-suite to the intern knows what's driving growth and how their work fits in. It creates alignment, accountability, and momentum, turning plans into measurable progress.

Disconnected systems cause duplicated effort, missed insights, and slow response. An integrated operating model solves that by connecting CRMs, ERPs, analytics, and workflow tools into one seamless ecosystem. With unified data and synced platforms, teams spend less time switching and more time solving. Integration isn't just tech, it's business flow.

At Google Cloud Next 2025, OPPO unveiled its Agentic AI vision, highlighting leadership through in-house innovation and partnership with Google. It introduced AI Search for natural language queries across multimodal documents and showcased key advancements in AI Productivity, Creativity, and Imaging, emphasizing its focus on enhancing intelligent and seamless user experiences.

Rural India struggles with healthcare access, but online pharmacies are closing that gap. With smartphone adoption rising, even small towns can order verified medicines and book consultations from home. These platforms remove distance, connect patients to urban supply chains, and create a more inclusive healthcare network across India.

In a sector where health is at stake, trust is everything. Platforms that prioritise verified sourcing, regulated partnerships, and timely delivery will lead. Compliance with India's digital health policies, customer support strength, and pharma-grade transparency will define who survives, and who scales.

CRM-integrated email automation helps segment your audience and send customised content at scale. By using past actions and preferences, brands can deliver timely, relevant messages that increase open rates, drive engagement, and turn emails into real conversions. It transforms your email strategy from generic blasts to personalised journeys that build lasting customer relationships.

Processes and tech can be integrated but if team culture isn't aligned, execution falls apart. An integrated operating model also means shared values, mutual accountability, and open communication across functions. When culture supports collaboration, teams work with purpose not just process. Growth follows when people move in the same direction.

Lead nurturing is where automation truly shines. Based on user behaviour, tools can send personalised content, timed emails, and nudges to move prospects through the funnel. Instead of static drip campaigns, it's now dynamic, data-driven engagement built to convert curiosity into commitment.

Marketing automation tools track clicks, downloads, and page visits to trigger personalised actions right when it matters. Whether it's a discount after cart abandonment or a follow-up to a webinar view, behaviour-based automation lets you respond instantly and increase conversion.

Marketing automation goes beyond acquisition, it supports the entire customer lifecycle. From welcome emails to loyalty rewards and reactivation campaigns, it helps nurture users long after the first purchase. It's how brands stay relevant, build trust, and drive repeat revenue without starting from scratch each time.

Not every visitor converts the first time, but automation helps bring them back. With tools like retargeted ads, abandoned cart reminders, and email re-engagement flows, you can revive interest and recover lost revenue. It's not just about getting new leads, it's about converting the ones who almost clicked.

Coimbatore-based AR4 Tech, founded by Sivasankari TP, is revolutionizing mobility by converting petrol vehicles to electric. Focusing on Tier 3 and 4 cities, the startup uses locally sourced components, empowering communities with affordable, eco-friendly transportation. With 522% revenue growth in 2023, it plans to expand into hydrogen, drones, and EV technician training.

Online pharmacies are more than just delivery platforms they're redefining healthcare access in India. From doorstep deliveries to digital consultations, they're making healthcare faster, cheaper, and more transparent. As trust and tech adoption grow, e-pharmacies are becoming a go-to solution for everyday health needs.

For those on regular medication, online pharmacies are more than convenience they're a system. Refill reminders, digital prescriptions, doorstep delivery, and auto-subscriptions make managing health less stressful. For elderly patients or caregivers, this consistency builds habit, and loyalty.

Growth stalls when departments work in silos. An integrated operating model aligns teams, tools, and processes across functions turning scattered efforts into unified outcomes. It connects strategy with execution, so marketing, sales, ops, and tech all move in sync. The result? Faster decisions, better CX, and scalable impact.

Integrated models streamline operations, reduce duplication, and drive faster time-to-market. But more than that they align strategy, data, and ownership across functions. This creates a clear path for sustainable growth, improved efficiency, and higher customer satisfaction. Integration isn't backend ops it's a growth multiplier.

A hotel in Rajasthan's Jaipur has lodged an FIR against OYO and its Founder Ritesh Agarwal after receiving a 'wrong' GST notice worth ₹2.66 crore based on "incorrect" information provided by OYO. The hotel claimed it signed an agreement with OYO in 2019. However, OYO allegedly showed bookings in the hotel for financial years 2018-19, 2019-20 and 2020-21.

Delhi’s Mahip Marwaha left acting to launch Bling Empire in 2022, to make glamorous partywear accessible and size-inclusive for every woman. Each dress is handmade taking 20–25 days to create. Starting with ₹5 lakh, the brand has been generating ₹1 crore monthly revenue for the last two months. Now, projecting ₹10 crore in annual revenue by 2026.

A woman in Rajasthan claimed a cab driver arranged via MakeMyTrip harassed her and her family and threw their luggage out of his car after they booked another Delhi-bound cab as he was late. She claimed the driver was threatening her and demanding payment despite not rendering his service. "If anything happens to me...MakeMyTrip will be responsible," she said.

A Jaipur hotel claimed OYO showed thousands of fake bookings to inflate its annual turnover, a move leading to the hotel receiving a 'wrong' GST notice worth ₹2.66 crore. In an FIR, the hotel claimed OYO provided it ₹10.95-lakh business in 2019-20 while OYO showed bookings at the hotel worth ₹22.22 crore, inflating booking amount by over 200 times.

Government will allocate a major part of the second ₹10,000-crore Fund of Funds Scheme (FFS) for startups to sectors such as new-age technology and artificial intelligence, PTI reported citing an official. In Union Budget 2025, government proposed setting up this FFS to promote entrepreneurship. So far, over 1.5 lakh entities have been recognised as startups across various industries.

Electric cab service provider BluSmart denied reports that claimed the company is ending its business and becoming a fleet partner for Uber. The reports speculated that BluSmart struggled with high cash burn of over ₹20 crore per month and failed fundraising efforts. However, the company clarified that it continues to operate normally and requested stakeholders to rely on verified information.