Brandlytical Media founder Simran Singh has alleged a ₹15 lakh reimbursement scam involving individuals linked to The Hive Collective. According to Singh, creators were asked to buy products upfront with promised weekly repayments that never arrived, despite a signed agreement. She has issued a public warning to creators and urged others affected to connect for collective action.

Clipbook, the San Francisco AI platform for strategic communications and public-affairs teams, has raised $3.3 million in a seed round led by Mark Cuban, Commonweal Ventures, and Carpenter Capital. Serving 200+ clients, Clipbook analyses over 1 million sources to simplify complex information flows and deliver real-time narrative intelligence.

Omni Fiber has secured $200M in financing to expand its fiber network across the Midwest and Texas, including $150M in debt from Stonepeak Credit and Oak Hill Advisors, a $50M equity investment from Oak Hill Capital. They also received a $10M working capital facility from Republic Bank. The funding accelerates high-speed internet access in underserved communities.

Modulus Housing has raised ₹70 crore in its Series A round led by Kalaari Capital, Hero and Samarthya, marking its first institutional fundraise. The startup, which has delivered 1,500+ modular buildings across 21 states, will use the funds to scale operations, expand its cloud manufacturing network, and develop next-gen modular and green concrete systems.

The US National Science Foundation is reshaping early-stage innovation by offering up to $2 million in non-dilutive, zero-equity seed funding to deep-tech startups. Through America’s Seed Fund, 255 young companies in 2024 secured critical support to turn high-risk research in AI, robotics, quantum and biotech into real products, preparing them for private investment and long-term scale.

Wakefit has fixed its IPO price band at ₹185-195 per share, targeting a ₹1,289-crore fundraise at a valuation of about ₹6,300 crore. The offering includes a fresh issue and a major offer for sale. With rising revenues, improving profitability, and expansion into offline retail, Wakefit aims to strengthen its presence in India’s home and sleep solutions market.

Strong product positioning creates clear customer understanding of value, differentiation and relevance. Effective messaging helps brands stand out, lowers acquisition friction and improves loyalty. When positioning is unclear, products blend into the market, conversions drop and marketing expenses rise. Clear benefits and audience specific communication drive better commercial results.

Social media remains effective when brands use consistent content, targeted segmentation and platform specific formats. India’s high engagement rates allow tailored campaigns to reach niche segments with controlled budgets. When combined with performance insights and community building, social media provides a reliable channel for demand creation and measurable return on investment.

A scalable startup model in India relies on modular operations, low fixed overheads and rapid digital distribution. Businesses that separate core functions from variable tasks grow faster across tier II and tier III markets. Automation readiness, lean teams, repeatable sales formats and efficient supply chains allow expansion without expenses rising at the same pace as demand.

India’s top healthcare startups work across teleconsultation, diagnostics, digital therapeutics, preventive health and affordable primary care. These companies expand access in smaller cities, reduce wait times and offer remote monitoring options. By combining medical expertise with technology, they help bridge infrastructure gaps and deliver more reliable, cost efficient patient care.

India’s online retail is expanding faster than many developed markets due to mobile first adoption, logistics improvements and rising digital trust. Smaller cities drive a large share of new buyers, giving domestic platforms reach that is difficult to match internationally. Global markets stabilise around slower growth, while India pushes volume expansion across categories.

US-based startup Metaview put up a banner outside IIT-Delhi, taunting Donald Trump's $100,000 fees on H-1B visas. The banner, posted at IIT Metro Station, read, "Yes, we still sponsor H-1Bs. No, AI won't build itself," and "$100,000 isn't going to stop us from hiring the best." "[H-1B fees] is possibly an opportunity for...us," IIT-Delhi Director Rangan Banerjee told Bloomberg.

Prescriptive ad-intelligence systems, such as Intellsys AdGPT, simplify choices by turning complex data into ranked creative and budget actions. They analyse spend, audience patterns and performance signals to identify the most impactful moves. Marketers adopting prescriptive insights respond faster to market volatility and reduce reliance on broad dashboards.

Market-mix modelling quantifies how each channel contributes to revenue by analysing historic sales, media spend and external variables. Brands use these models to understand marginal ROI shifts, adjust budgets toward stronger-return channels and limit overspend in declining ones. This approach improves long-term efficiency, particularly when market conditions tighten.

Business consultants support firms with specialised expertise across process audits, market expansion, pricing, fundraising preparation and operational efficiency. In unpredictable markets, they offer structured evaluation, objective analyses and best-practice benchmarks. This helps leadership teams avoid costly missteps and act decisively when conditions shift quickly.

Students in India are turning to low capital digital ideas such as tutoring platforms, micro agencies, content based services, peer to peer marketplaces and hyperlocal apps. These models require minimal funding, leverage campus networks and allow rapid experimentation. They help students learn market basics while balancing coursework and testing real world entrepreneurial skills.

Indian brands using advanced ad intelligence tools reportedly reduce Customer Acquisition Cost by about 30 percent. Granular targeting, performance based creative selection and adaptive budgets help avoid wasted spend. These tools identify profitable audience clusters, refine campaign timing and strengthen conversion funnels, which supports sustainable growth in competitive categories.

Ad-intelligence platforms fall into five groups: spend trackers review multi-channel budgets, creative libraries catalogue assets and outcomes, audience-insight engines decode behavioural signals, predictive models estimate performance shifts, and benchmarking systems compare competitive activity. Each type supports a unique step in structured media planning and decision-making.

On the People by WTF show, Elon Musk predicted that AI will soon generate nearly all movies, podcasts and video games with real‑time video and immersive games produced by machines. He argued that as digital content becomes AI‑made and ubiquitous, live events and real human entertainment will gain rarity‑driven value.

Food delivery platform Swiggy is planning to raise $1.1 billion (nearly ₹10,000 crore) through a Qualified Institutional Placement (QIP) next week, Bloomberg reported. For this, the startup has reportedly shortlisted three banks, i.e the Indian units of Citigroup, JPMorgan Chase and Kotak Mahindra Capital. Notably, Swiggy had launched an IPO to raise around ₹11,300 crore last year.

Delhi-based warehousing startup Wherehouse.io's Co-founder Vaibhav Chawla was allegedly arrested at 1:00am on Tuesday and later released without an FIR, entrepreneur Sachin Bharadwaj claimed. Chawla was arrested hours after posting on LinkedIn that he was shutting down his startup after a client's "frivolous" complaint crossed the line. Chawla claimed his team was also detained over past few days.

Home and furnishings startup Wakefit has announced a price band of ₹185-195 per share for its upcoming IPO worth around ₹1,288.89 crore. The IPO, opening on December 8, will include a fresh issue worth ₹377 crore and an offer-for-sale of 4.6 crore shares. The company has reserved 75% of the IPO for qualified institutional bidders.

Eternal Founder, Deepinder Goyal's wearable device firm, Temple, is in advanced talks to raise $50 million (around ₹450 crore), reports stated. The funding round involves Steadview Capital, Vy Capital, Info Edge, and Peak XV Partners. The funding will value Temple at around $125-130 million (about ₹1,100-1,200 crore). Goyal said Temple will remain "a small, cute company", unlike Eternal.

Meesho's anchor book faced investor withdrawals after a significant allocation to SBI Funds Management, prompting other large funds to exit in protest, reports stated. Despite this, IPO lineup includes global investors like GIC and BlackRock. Among those who withdrew were Capital Group, Aberdeen Group, ICICI Prudential Asset Management, Nippon India Life Asset Management, and others.

Swiggy is reportedly set to raise ₹10,000 crore through a qualified institutional placement (QIP) in the second week of December. This comes as its shares have fallen by more than 30% so far this year, amid a price war that is driving aggressive discounting. The company's shares were, however, trading 2.7% higher at ₹399 apiece on Tuesday.