As digital video viewership surges during the IPL season, brands are increasingly turning to YouTube creators to drive campaigns. Marketing leaders say creator-led storytelling, shoppable video formats, and cross-device engagement are reshaping ad performance metrics. The shift reflects how consumer behaviour and brand strategies are evolving in India's fast-growing digital advertising ecosystem.

Monika Mohite is a prominent advocate of natural farming and organic food from Kolhapur, Maharashtra. Through her venture, Paarakhi Organic Farms, she inspires farmers to embrace sustainable practices. With an impressive ₹50 lakh annual turnover, her commitment to healthy living extends from her family to the wider community.

India has overtaken the United States to become the largest absorber of office space globally, driven by the rise of Global Capability Centres, expanding domestic firms, and changing post-pandemic work trends. Analysts say demand is strongest in sectors like banking, pharmaceuticals, and engineering, with increasing preference for green buildings and premium-grade offices across major cities.

Nikesh Arora, now one of the highest-paid CEOs in the world, was once rejected over 400 times while applying for jobs in the US. On Humans of Bombay Show, he recalls being a middle-class boy from Ghaziabad with a borrowed $100 from his father's pension fund. Today, he runs Palo Alto Networks, a $131.96 billion cybersecurity giant.

Swishin Ventures, led by Mahavir Pratap Sharma, has launched a $20 million SEBI-approved fund to back startups in India’s Tier-II/III cities. Targeting consumer, healthcare, fintech, and DeepTech sectors, the fund aims to unlock regional potential, engage local family capital, and bridge early-stage funding gaps in overlooked yet high-potential ecosystems.

Chaarpai began as Aditi Lunkad’s college project, inspired by Indian tradition and her love for design. Over the years, it blossomed into a beloved stationery brand. In a full-circle moment, Sonam Kapoor once DM’d to place an order, right when Aditi needed reassurance. From classroom idea to celebrity shelves, Chaarpai’s story is one of quiet grit and creative purpose.

Bihar’s 45-day 'Ideas Yatra' campaign aims to uncover 1 lakh grassroots business ideas across 38 districts, focusing on women entrepreneurs, rural youth, and craftspeople. Backed by the Bihar Startup Policy 2022, it offers seed funding, mentorship, and incubation support, showcasing Bihar’s bold shift toward local, inclusive innovation and redefining India’s startup narrative beyond metros.

With traditional institutions like Gymkhanas facing decades-long waitlists, India's affluent are embracing a new wave of private clubs. Venues like Soho House, Quorum, Jolie's, and The Bay Club are gaining popularity. A 2024 study notes the sector is growing at a 17.8% CAGR, with the market projected to reach ₹941 crore by 2027.

A quiet revolution is unfolding in India’s startup scene, over 200 top operators from Flipkart, Swiggy, Zomato, and Ola have left high-ranking roles to launch their own ventures. Backed by major VCs, these experienced founders are redefining startup success with sharper execution, faster traction, and smarter growth strategies.

Agri-tech startup Pehle Jaisa raised $300,000 to expand its decentralized rural waste-to-fertilizer model. Founded in 2022, it targets ₹100 crore revenue by empowering villages with organic inputs and energy solutions. Backed by Pantnagar Capital and Climate Angels, the startup sold 1,500 MT of organic fertilizer in FY25, aligning with India’s 'Waste to Wealth' and natural farming missions.

Pawzeeble is redefining pet parenting in India with AI-powered tools like Sheru AI, offering instant guidance on pet health, behavior, and care. From smart health tracking to personalized recommendations, Pawzeeble blends tech and empathy to make life easier for pet parents. With 10,000+ users, it’s proving that AI can care as much as it computes.

AI agents are evolving from reactive bots to proactive co-workers. With reasoning capabilities, decision logic, and built-in autonomy, these agents can now complete complex tasks without continuous prompts. Think of them as intelligent assistants that analyse, adapt, and act—streamlining operations from research to execution across industries.

Gone are the days of manual market research and guesswork. Agentic AI enables intelligent agents that autonomously identify user pain points, monitor competitor moves, and recommend features backed by real data. These agents continuously learn from user behaviour and feedback, making product discovery faster, iterative, and insight-driven from day one.

Agentic systems automate recurring tasks like user story writing, backlog grooming, and A/B test orchestration. This operational lift reduces dependency on cross-functional syncs and status updates. Teams can move faster, iterate often, and focus on strategy instead of admin. The result: leaner sprints and higher product velocity.

Agentic AI closes the gap between analytics and execution. These intelligent systems not only surface patterns in usage data but also suggest—and implement—changes to the product. Whether it's tweaking pricing, adjusting UI components, or rolling out features to a test cohort, decision-making becomes faster, bolder, and more data-confident.

Fireflies launched a new feature called Talk to Fireflies. This turns its AI notetaker into an active meeting participant. It allows you to ask real-time questions, either about the meeting itself or the wider web, and get instant answers without leaving their video call. The integration works both ways: where Perplexity users can ask questions about past meetings.

Product managers can now deploy AI agents to create tailored user experiences in real-time. Based on user behaviour, these agents dynamically adjust feature visibility, recommend content, or tweak onboarding flows. It's no longer about one-size-fits-all UX—it’s about delivering micro-experiences that feel unique to every user.

Agentic AI is giving product managers a new superpower—autonomy. Unlike traditional AI that requires human instruction, agentic systems can define goals, gather data, test options, and execute decisions. This means faster experimentation, smarter prioritisation, and dynamic roadmaps that evolve in real-time. Product Management can now spend less time on firefighting and more on visionary thinking.

After getting health problems due to constant travel involved in his job, Sumit Giri, a Haryana-based engineer, quit his job and started building a vermicompost business on half an acre of leased land. Today, he produces roughly 90 tonnes to 120 tonnes of vermicompost per cycle and clocks an annual revenue of ₹45 lakh.

Chennai-based startup Agilisium Consulting gifted 25 of its longest-serving employees brand new Hyundai Creta SUVs to mark the company's 10th anniversary. "This wasn’t merely a recognition of tenure; it celebrated the spirit of generosity in our culture from the start," it said in a LinkedIn post. The startup also reportedly gave performance-based salary hikes across all levels.

Top startups like Meesho, Zepto, Razorpay, and Groww are shifting their headquarters back to India in a reverse-flipping trend. Driven by favorable IPO conditions, improved regulations, and national priorities, this move reflects rising confidence in India’s business ecosystem and signals a strategic pivot towards building globally competitive companies from within the country.

Maharashtra's Food and Drug Administration (FDA) has revoked the suspension of Zepto's operational license for its Dharavi dark store. The suspension was lifted following a detailed reinspection by the Food Safety Commissioner and the submission of a compliance report by Zepto. The report included internal audit, water analysis, and photographic evidence of corrective measures taken at the site.

Bengaluru has climbed seven spots to be ranked 14th among the top 40 spots in the 2025 Global Startup Ecosystem Report. US' Silicon Valley tops the list, followed by New York City, London and Tel Aviv. The report said that Bengaluru-based startups raised $268 million in seed funding in 2024, and Karnataka produced 32 unicorns between 2020-2024.

US-based investment firm Fidelity raised Lenskart's valuation to $6.1 billion in its latest portfolio update. This represents a 22% markup from the $5 billion valuation at which Fidelity acquired Lenskart shares in a secondary transaction in 2024. Lenskart is reportedly eyeing a public issue of over $1 billion, making it one of the largest IPOs in India's new-age consumer-tech sector.